Launched in 2009, Vancouver’s Inventory Magazine was one of a series of crucial publications (both online and off) from the late aughts, which helped shake me from the remarkably unremarkable look of the mundane “menswear starter skit,” and introduced me to a more idiosyncratic side of menswear. It was in Inventory’s pages that I first saw the intersection of East Coast Ivy, Japanese innovation, and European heritage, and it was also where I was introduced to names such as The Real McCoy’s, Arc’teryx Veilance, and Inverallan.
About a year after their first issue was published, the Inventory team opened up a brick and mortar location in Vancouver, as a psychical manifestation of the magazine. Much like their bi-annual publication, the Inventory store featured a small group of niche designers, and in turn rewarded its customers with access to items that were forward thinking, yet still decidedly wearable. For year now, I’ve always been a bit disappointed that I’ve never had a chance to actually make it up to Inventory’s brick and mortar store in Canada, so I was thrilled this weekend when I heard that Inventory had very quietly opened up a spot here in New York over the weekend.
Situated on Extra Place, a rare sleepy downtown block just north of Nolita, Inventory New York is reminiscent of the highly-circulated shots of the Vancouver store, with meticulously organized racks up top, an eclectic mix of shoes lining the floor, and a neat compilation of publications and housewares in the center of the store. While the look of the New York store echoes its Canadian counterpart, the Inventory team carefully stocked the Extra Place outpost in a way that clearly sets it apart from the other store, as well as the larger New York retail market. As a result, for this shop Inventory decided to highlight brands such as Margaret Howell, Sassafras, Tricker’s, and orSlow which are currently quite hard to find in the city. It is no small feat, but with this new store, Inventory actually brings something wholly original and worthwhile to the bloated world of New York retail, and I’m happy to say that I no longer have to make the distinction that Inventory is one of the best stores outside of New York.
Inventory New York is now open at 12 Extra Place.