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I like to think of shopping on Amazon.com as the retail equivalent of an embarrassment of riches with more options and products than any sane person can ever sift through.  And so this past month after receiving a gift card to the site, I found myself faced with such a limitless amount of choices that I was momentarily stricken with shopper’s paralysis.  The only way out of this was to fall back on my old e-commerce standby: books I would never buy otherwise because they’re too big to carry home from the store.

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