Whenever Individualized Shirts presents their collection they tape a small American Flag on every tag. For the brand, the flags aren’t some meaningless gimmick they’re a small token that represents the spirit behind their products. John LaResca and George Zimmerman, two Brooks Brothers shirt makers, started Individualized Shirts in Paterson, New Jersey in 1961 with the intention of providing easily accessible custom-fitting shirts. Since that time Individualized has grown into the largest custom shirt maker in the nation, producing all their shirts from a 35,000 square foot factory in Perth Amboy, New Jersey. Today, eighty-five percent of their business is custom, making Individualized Shirts the largest custom shirt manufacturer in America, yet over the past couple decades Individualized has also begun to offer an expansive line of off the rack shirting. With such a massive factory and backlog of textiles at their disposal Individualized’s personal brand is best described as what company president Jim Heiser calls “fun stuff.” The collection is experimental at its very core, full of plaids, prints, stripes and other patterns in every possible color combination. But where the brand really thrives is on the consumer’s personal experience of feeling the shirts themselves. Individualized plays with an incredible array fabrics, consistencies and washes, especially for their staple solid colored shirts, to give each garment a unique texture and feel. The brand’s custom background is evident from the moment you put a shirt on. Every cut and detail is carefully considered based upon an extensive understanding of fit that can only come from decades of tailoring experience.