In 1972, New Balance made just thirty pairs of shoes a day. The brand had been founded over seventy years earlier, but by the early seventies, there were just six employees working out of the brand’s Boston based headquarters to fulfill a trickle of orders that mainly came from a dedicated fan base of dedicated runners. All that changed on the day of the Boston Marathon that year, when Jim Davis, a Massachusetts based entrepreneur decided to purchase NB and propel them from middle-of-the-pack all the way up to the podium.

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