After making it’s debut half a year ago, J. Press’ York Street collection finally hit stores this past month. Coinciding with the launch of the line, and as a continuation of J. Press’ efforts to win over a younger audience, the brand decided to open up a York Street flagship, the first such store of it’s kind, in New York’s West Village. Situated on Bleecker Street, which is rapidly becoming one of the most important blocks for shopping in the entire city, the York Street flagship has been unofficially open for roughly a month now, but it wasn’t until this past Tuesday night that the team over at J. Press and Ariel and Shimon Ovadia of Ovadia & Sons, (the duo behind the collection), properly flung open the doors to christen the new space.
Looking back on these past ten or so days, I would have to say that the best way to describe Fashion Week is like watching a thousand movie clips, all at once. Sped up, slowed down, spliced together, forward, backward, until I can’t even tell what I’m watching anymore, everything just becomes a two dimensional blur. Sitting through show after show, picking up on a random shirt here, a fabric there, maybe a pair of shoes, or a full suit in a rare moment of clarity, it all became really difficult to process. And I won’t even try to touch upon the nauseating circus of try-hards in their best “please-take-my-photo-please-please” outfits that congregated outside the show. All I know is that by the end of the week it was next to process anything. Each show had some takeaways but trying to interpret them instantly just became an exercise in futility.